Ras Al Khaimah, one of many seven emirates within the UAE, is eyeing over 20 per cent growth in vacationer arrivals from India with focused marketing campaigns and addition of new hotels, the emirate’s Tourism Development Authority CEO Raki Phillips has mentioned.
“In 2023, we noticed a major improve in guests from India, up 20 per cent in contrast with the 2022 numbers. This represents a robust restoration and progress in comparison with 2019. For 2024, we anticipate year-on-year progress exceeding 20 per cent, pushed by focused advertising campaigns and the introduction of latest accommodations and sights that resonate with Indian travellers,” Phillips advised PTI in an interview via e mail.
In 2023, he mentioned, Ras Al Khaimah welcomed the very best numbers of in a single day arrivals of 1.22 million guests, surpassing the earlier report of 1.13 million guests in 2022.
“This progress displays our strategic efforts in enhancing our tourism choices and selling the Emirate globally. For 2024, we anticipate continued progress, projecting a ten per cent improve within the variety of arrivals as we introduce new accommodations and experiences that cater to a various vary of travellers,” he added.
India is the fifth largest supply market of Ras Al Khaimah after Russia, Germany, the UK, and Kazakhstan, he mentioned, including that this regular progress of Indian tourists underscores the rising enchantment of Ras Al Khaimah as a most popular vacation spot for Indian travellers.
When requested about how a lot Indian vacationers spend on a mean, Phillips mentioned, “whereas I can not present actual figures on account of various components, nonetheless, I can confidently say that Indian vacationers are among the many high contributors to our tourism financial system within the UAE.”
Indian travellers spend a mean of USD 1,200 per journey to GCC (Gulf Cooperation Council) nations, in line with the most recent knowledge from Euromonitor Worldwide, he added.
Additional, Phillips mentioned, nearly all of Indian vacationers visiting Ras Al Khaimah are households, journey fans, and wellness seekers. Nevertheless, there’s a rising pattern of younger {couples} and honeymooners selecting Ras Al Khaimah for its distinctive mix of journey, luxurious, and tranquillity, he said.
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“In 2024, we purpose to draw a various vary of segments from India, together with household vacationers, journey fans, and luxurious travellers. We’re additionally specializing in selling conferences, incentives, conferences and exhibitions (MICE) tourism. Weddings are additionally an necessary section for us, and we’ve got seen a rising curiosity in destination weddings. Our Emirate provides a spread of breathtaking wedding ceremony venues, from beachfront resorts to abandon oases, and we work intently with our companions in India,” he added.
Phillips mentioned, the sturdy air connectivity between the UAE and India will even assist increase tourism from India with quite a few direct flights which take simply over three hours. “Ras Al Khaimah advantages from its proximity to Dubai Worldwide Airport, one of many busiest and most well-connected airports globally, positioned simply 45 minutes away,” he added.
To maintain the present momentum of vacationer footfalls from India, he mentioned, Ras Al Khaimah Tourism Development Authority is taking part in roadshows, media occasions, fam journeys, and unique occasions with main wedding ceremony planners.
“We now have been forging strategic partnerships and implementing focused advertising campaigns to boost our tourism choices. Furthermore, we’re doubling our hospitality portfolio with a pipeline of over 20 properties set so as to add 7,000 keys to the present resort stock over the following few years,” Phillips added.
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