Since its launch two years in the past, the Scorpio N has helped improve Mahindra’s gross sales figures considerably.
Having been on sale for a bit over two years, Mahindra’s Scorpio N is unquestionably a gross sales success. The Scorpio model, which incorporates the Traditional and the N, has helped Mahindra notch its best-ever 12-month wholesales of 4,59,877 models in FY2024. On February 1, 2024, 19 months and 5 days for the reason that Scorpio N’s launch, the nameplate celebrated its 1,00,000th gross sales milestone. Add one other estimated 27,000 models for the February-June 2024 interval, which interprets into estimated cumulative gross sales of round 1,27,000 gross sales over two years.
On June 27, 2023, prime Mahindra executives had flagged off the 9,00,000th Scorpio from the Chakan, Pune plant. From July 2023 via to end-Could 2024, the Scorpio twins have collectively offered an estimated 1,42,403 models, which takes the cumulative gross sales of name Scorpio, which was launched in June 2002, to 10,42,403 models.
| Mahinidra Scorpio wholesales | ||
|---|---|---|
| Fiscal | Items offered | Change (%) |
| FY2003-2012* | 3,31,795 | – |
| FY2013 | 50,168 | – |
| FY2014 | 50,949 | 1.56 |
| FY2015 | 51,553 | 1.19 |
| FY2016 | 48,079 | -6.74 |
| FY2017 | 49,319 | 2.58 |
| FY2018 | 53,934 | 9.36 |
| FY2019 | 47,837 | -11.3 |
| FY2020 | 38,826 | -18.84 |
| FY2021 | 34,325 | -11.59 |
| FY2022 | 38,696 | 12.73 |
| FY2023 | 76,935 | 98.82 |
| FY2024 | 1,41,462 | 83.87 |
| FY2025^ | 28,524 | 50.54 |
| TOTAL | 10,42,403 | – |
*Estimated
^April-Could 2024
That Mahindra had a winner on its wheels was obvious three days after launch when bookings for the Scorpio N opened on-line on July 1, 2022. The model claimed that the Scorpio N noticed 1,00,000 bookings inside half-hour of on-line bookings commencing – that’s 3,333 bookings a minute! And the primary 25,000 bookings got here inside the first minute. On the time, Mahindra stated the bookings translated into an ex-showroom worth of round Rs 18,000 crore.
In FY2023, mixed Scorpio N and Scorpio Traditional gross sales comprised 76,935 models, which constitutes good-looking 99 p.c YoY development (FY2022: 38,696 models). In FY2024, the 2 Scorpios offered a complete of 1,41,462 models, up 84 p.c YoY and accounted for 31 p.c of Mahindra’s best-ever fiscal gross sales of 4,59,877 models. That’s not all. The SUV rose 4 positions from No. 10 in FY2023 to turn out to be India’s sixth best-selling SUV in FY2024. Whereas the gross sales cut up for the Scorpio siblings will not be obtainable, suffice it to say that the Scorpio N has proved to be the gross sales accelerator.
The 9,00,000th Scorpio rolled out of the Chakan plant on July 27, 2023.
Within the first two months of ongoing FY2025, the Scorpio N and Scorpio Traditional collectively have offered 28,524 models, as per firm info. It is a robust 50 p.c YoY improve (April-Could 2023: 18,935 models).
Mahindra Scorpio, Scorpio N pending orders, manufacturing
The 2 Scorpios are the Mahindra SUVs which might be witnessing the best demand. As of Could 1, 2024 (and Could 15 for the XUV 3XO), the corporate had complete open bookings of two.2 lakh models comprising the flagship XUV700, the Scorpio N and Scorpio Classic, Bolero, Thar and the brand new XUV 3XO. As they did in February 2024 (when the open bookings depend was 2.26 lakh models), the 2 Scorpios account for the utmost variety of bookings – 86,000 models or 39 p.c – and are presently averaging bookings of 17,000 models a month.
Over the previous two years, Mahindra has significantly ramped up manufacturing to fulfill the surging demand for its SUVs. From 39,000 models a month in FY2023 to 49,000 models in FY2024, the rise in month-to-month output has been 26 p.c. The corporate’s elevated stage of manufacturing is paying dividends. The backlog for the Scorpio twins is right down to 86,000 models from 1.01 lakh models in February 2024. Like different common Mahindra SUVs, manufacturing of the Scorpio can also be up sizeably – between April and Could 2024, 28,347 Scorpios have rolled out of Mahindra factories, a rise of 63 p.c YoY (April-Could 2023: 17,429 models).
On June 14, at its investor meet, Mahindra confirmed that it plans to additional improve manufacturing capability to 64,000 models monthly (or 7.68 lakh models each year) by end-FY2025 and 72,000 models a month (8.64 lakh models each year) by end-2026.
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