India’s journey business is poised for progress, with a concentrate on data-driven approaches, calculated dangers, and experimentation. Dubai’s tourism business can also be seeing funding in infrastructure and points of interest, with a concentrate on sustainability. Off-peak season tourism presents challenges for each the locations, nevertheless it can be a chance for cultural and environmental experiences.
Globally, Dubai recorded an 11 per cent year-on-year improve in worldwide guests from January to March 2024, with its inns attaining common occupancy of 83 per cent, one of many highest on the planet. When it comes to proximity markets, Dubai Tourism is leaving no stone unturned in its efforts to develop the profitable Indian market.
In an unique interview with ETTravelWorld, Bader Ali Habib, Regional Head – Proximity Markets, Dubai Division of Financial system & Tourism revealed formidable plans to take India enterprise to the subsequent stage.
India no 1 supply market
“India has been and can proceed to be our primary market. We noticed 687,000 Indian guests within the first quarter of 2022 alone, a 12 per cent improve over final yr. Our purpose is to construct on this momentum,” stated Habib.
A few of the key focus areas outlined by Habib embrace providing reasonably priced short-stay packages for Indians transiting through Dubai, focusing on the fast-growing solo and {couples} phase, and capitalising on the summer travel season by way of promotions and partnerships.
Notably, summer time advertising methods for Dubai Tourism embrace focused efficiency advertising and campaigns. The Dubai Division of Financial system & Tourism is selling the emirate globally and showcasing the distinguished expertise it’s eager to offer guests, noting that its well-considered methods are clearly mirrored within the regular progress in vacationer numbers.
Dubai can also be doubling down on tier-2 and tier-3 cities, stated Habib. “A big portion of our guests now come from smaller cities. We need to penetrate deeper and interact with audiences past the metros,” he added.
The senior tourism official exuded confidence that Dubai is well-positioned to strengthen its lead over rivals. “Our concentrate on innovation, sustainability initiatives and data-driven methods will assist consolidate our place as the highest vacation spot for Indian travellers,” Habib talked about.
New partnerships & initiatives
On present and future partnerships, Habib famous that Dubai Tourism has consolidated its partnerships this yr with a concentrate on fewer however extra impactful associations. “That is already yielding a ten per cent improve in returns,” he knowledgeable.
On product improvement, Habib acknowledged that Dubai is engaged on a multi-year partnership with a sports activities and popular culture membership to spice up its leisure choices. Luxurious and way of life segments will even see enhanced experiences catering to high-spending Indian travellers.
Dubai DXB airport sees record 2024 traffic after 8.4% rise in Q1
“With a powerful begin to Q2 and an optimistic outlook for the remainder of the yr, now we have revised our forecast for the yr to 91 million visitors, surpassing our earlier annual site visitors report of 89.1 million in 2018,” CEO Paul Griffiths stated within the assertion. Dubai is the most important tourism and commerce hub within the Center East, attracting a report 17.15 million worldwide in a single day guests final yr.
He emphasised the significance of data-driven method and experiments with new concepts to remain forward.
Dubai can also be increasing its influencer advertising efforts. Habib stated, “Past content material offers, we’re specializing in extra strategic influencer engagements. Some new initiatives on this space might be introduced quickly.” He additionally elaborated on trending engagements in India, highlighting potential segments similar to solo travellers and {couples}.
When requested about new points of interest, Habib teased, “A large venture set to open subsequent yr might be an enormous increase. However I can not disclose particulars but. Guests might be impressed with what’s in retailer.”
Habib additionally emphasised on the significance of constructing campaigns that resonate with Indian audiences, leveraging Bollywood and cricket as cultural touchpoints.
Sustainable tourism targets
With the UAE’s ‘Yr of Sustainability’ extending into 2024, Dubai continues its dedication to sustainability by supporting world and country-wide targets.
Dubai has additionally carried out a number of sustainable tourism initiatives to deal with over-tourism and defend the atmosphere. The vacation spot is launching the “Dubai Sustainable Tourism” program that mandates all stakeholders to adjust to sustainable practices. Different initiatives embrace sustainability stamps for inns to incentivise compliance with sustainability necessities.
“From management down, everyone seems to be accountable for implementing inexperienced practices. That is essential to handle tourism volumes whereas defending pure heritage. Dubai is implementing city planning and infrastructure improvement to accommodate tourism progress in a sustainable method. We’re dedicated to attaining our web zero targets by 2050,” stated Habib on sustainable tourism initiatives.
India’s global travel & tourism index rank up at 39th: WEF index
The index, ready in collaboration with the College of Surrey, confirmed India is extremely price-competitive (18th) and boasts aggressive Air Transport (twenty sixth) and Floor and Port (twenty fifth) infrastructure. Particularly, India’s robust Pure (sixth), Cultural (ninth) and Non-Leisure (ninth) Assets assist drive journey, and the nation is just one of three to attain within the high 10 for all of the useful resource pillars, the WEF stated.
Remark Now
COMMENTS
Remark Now
Learn Remark (1)
All Feedback
By commenting, you comply with the Prohibited Content Policy
Put up
By commenting, you comply with the Prohibited Content Policy
Put up
Discover this Remark Offensive?
Select your cause under and click on on the submit button. This can alert our moderators to take actions